Thums Up For First Look of Bodyguard. Dirty Picture, Agneepath.

Bollywood is witnessing a change in the era in terms of publicity of films in today’s time. When a film is made a major part of the budget is kept for its promotion and marketing strategies. Recently Hindi Cinema has seen an unprecedented growth in terms of First Look and Trailer Launches. Creation of hype starts from the poster launch which leads to the unveiling of the promo and so other promotional activities till the final release of the film.

Lets talk about the three films that will release in this year and have created a tremendous hyper among the audience Bodyguard, Agneepath and The Dirty Picture. Salman Khan strategied the marketing of Bodyguard very cleverly. He created a buzz among the audience when Bodyguard was announced. One of the unusual thing that Khan did that he aroused the curiosity among the audience by launching the trailer from his Bodyguard Shera. Being generous by letting his most trusted aide Shera launch his films promo and thinking innovative proved to be beneficial for Salman Khan. And the huge amount of popularity the film has been receiving even before the film’s release depicts it will rock the box office like Salman’s earlier films.

Even if we look at Agneepath, the film seems to be very promising in terms of its strong content and incredible star cast. Karan Johar’s Dharma Productions is back with the film after 20 years. Karan Johar says that it will be his tribute to Mukul Anand. The earlier Agneepath witnessed an outstanding performance by superstar Amitabh Bachchan,

while this time Hrithik steps into the shoes of Vijay Deenanath Chauhan.

While shooting the film, somehow Hrithik Roshan’s picture were leaked by the miscreants online. Miffed Karan then increased the number of security guards instructing, no usage of a cell phones strictly on the sets. Before the film’s trailer hits theatres, the teaser will be launched today morning, at a suburban five star hotel. Johar says, “We are launching our teaser of Agneepath today. It’s a tribute and homage to Mukul S Anand’s Agneepath, a film that my father and production house is extremely proud of. We are thrilled to kick start a campaign with a solid 90 second unit.”

And just 2 days ago, there was poster launch of Dirty Picture. This Milan Luthria directorial venture stars Vidya Balan which is a biopic of sexy Silk Smita, the South seductress during the 80’s and 90’s. The poster depicts Naseeruddin Shah getting up close and personal with Vidya, while Tusshar admires her softness. And contradicting to the image of a serial kisser Emraan standing behind.

Silk Smita, mesmerized the audiences with her sexiness and sheer display of sensuality. Her personal life was not into limelight, with Dirty Picture Milan reveals the true story of this Southern beauty. And even more, the film releases with Bombshell Silk Smita’s birthday on December 02.

Thus we see that the trend of poster launch and promo launch, these films have creating a tremendous amount of hyper and curiosity among the audience and we all hope it will live up to the expectations.