Thums Up For First Look of Bodyguard. Dirty Picture, Agneepath.

Bollywood is witnessing a change in the era in terms of publicity of films in today’s time. When a film is made a major part of the budget is kept for its promotion and marketing strategies. Recently Hindi Cinema has seen an unprecedented growth in terms of First Look and Trailer Launches. Creation of hype starts from the poster launch which leads to the unveiling of the promo and so other promotional activities till the final release of the film.

Lets talk about the three films that will release in this year and have created a tremendous hyper among the audience Bodyguard, Agneepath and The Dirty Picture. Salman Khan strategied the marketing of Bodyguard very cleverly. He created a buzz among the audience when Bodyguard was announced. One of the unusual thing that Khan did that he aroused the curiosity among the audience by launching the trailer from his Bodyguard Shera. Being generous by letting his most trusted aide Shera launch his films promo and thinking innovative proved to be beneficial for Salman Khan. And the huge amount of popularity the film has been receiving even before the film’s release depicts it will rock the box office like Salman’s earlier films.

Even if we look at Agneepath, the film seems to be very promising in terms of its strong content and incredible star cast. Karan Johar’s Dharma Productions is back with the film after 20 years. Karan Johar says that it will be his tribute to Mukul Anand. The earlier Agneepath witnessed an outstanding performance by superstar Amitabh Bachchan,

while this time Hrithik steps into the shoes of Vijay Deenanath Chauhan.

While shooting the film, somehow Hrithik Roshan’s picture were leaked by the miscreants online. Miffed Karan then increased the number of security guards instructing, no usage of a cell phones strictly on the sets. Before the film’s trailer hits theatres, the teaser will be launched today morning, at a suburban five star hotel. Johar says, “We are launching our teaser of Agneepath today. It’s a tribute and homage to Mukul S Anand’s Agneepath, a film that my father and production house is extremely proud of. We are thrilled to kick start a campaign with a solid 90 second unit.”

And just 2 days ago, there was poster launch of Dirty Picture. This Milan Luthria directorial venture stars Vidya Balan which is a biopic of sexy Silk Smita, the South seductress during the 80’s and 90’s. The poster depicts Naseeruddin Shah getting up close and personal with Vidya, while Tusshar admires her softness. And contradicting to the image of a serial kisser Emraan standing behind.

Silk Smita, mesmerized the audiences with her sexiness and sheer display of sensuality. Her personal life was not into limelight, with Dirty Picture Milan reveals the true story of this Southern beauty. And even more, the film releases with Bombshell Silk Smita’s birthday on December 02.

Thus we see that the trend of poster launch and promo launch, these films have creating a tremendous amount of hyper and curiosity among the audience and we all hope it will live up to the expectations.

Amitabh Bachchan's Dynamic Role In Controversial Aarakshan

Amitabh has performed tremendously in various films. He has become one of the most versatile actors of the Indian film industry. The superstar has been right defined as ‘the angry young man’ if Indian Cinema. In Bollywood, Amitabh was awarded with this title when he was portraying roles that clearly fitted definition.

So now the actor is all set for his upcoming release Aarakshan. The film is based on one of the most controversial subject in India. The theme of the film revolves around the caste system in the field of education in India. Prakash Jha has earlier made films like Rajneeti, Gangaajal, Apaharan. His films always dealt with harsh realities of Indian society.

Infact Prakash Jha says that he wanted to make Aarakshan, only if Amitabh Bachchan would have agreed to play the role in it. Jha says,“ I always wanted to work with Amitabh Bachchan but if you see the films which I did from Mrityudand to Gangaajal to Apaharan to Raajneeti, there wasn't any character suitable for someone of Mr. Bachchan's calibre and stature. 7 years ago when I came across this story which dealt with the issue of reservation and opportunities in education, I knew that the Principal's role is tailor-made for Mr. Amitabh Bachchan. In fact I had decided then and there that if he does agree to do the role, I will go ahead with the film else if he doesn't, I will not make the film at all. I was fortunate that the moment I narrated the story to him, he immediately said YES.”

As far as the role Amitabh Bachchan’s role is concerned. The senior actor completely looked like Jha. Initially Big B started with the exact cut of Prakash Jha's beard and hair for his character. But later on the senior actor dons clothes worn by Jha to play the college professor.

Infact a source from the film says, “It started with the beard and hair. Amitji said he wanted that exact cut because that's how he envisaged his character of the college professor Prabhakar Anand. Then when he sat down to discuss his character's clothes with his designer Priyanka Mundada, Mr. Bachchan thought the clothes should also be replicated from the director. All the deep-coloured kurtas, the khadi jackets and the checked mufflers that you'll see Amitji's character in Aarakshan wearing are all borrowed from the director's wardrobe.”

In fact the films controversial subject has created many problems before its release. The National Commission for Scheduled Castes (NCSC) had asked the filmmaker to screen the film for them before release. The Commission wanted to make sure that the film does not misrepresent the constitutional stand and laws on reservation. However, Jha refused to screen the film to any independent body other than the Censor Board for Film Certification (CBFC)

Now Jha seems to have had the last laugh as the Censor Board has cleared the film with a U/A certificate. The certificate was awarded after an examining committee, set up with representatives from the Dalit, OBC, SC and ST community reviewed the movie.

When Amitabh herd the news, he tweeted,“ Aarakshan' seen by Censors today and gets a UA Certificate without a single cut …that is something !!" There has been an immense amount of speculation regarding the censorship of the film, "Aarakshan." This has stemmed mainly from parties that were concerned that the film would offend people of Scheduled Castes, Scheduled Tribes and Other Backward Castes. Even anti-reservation groups were worried, that the film may be too pro-reservation. The National Commission for Scheduled Castes sent a notice to the Censor Board that the film should not be cleared by the Censor Board without the approval of the Commission.

Bollywood Goes The Lesbian Way

Films on Controversial subjects and intimate scenes have always been in the headlines. Some of the most controversial films include Fire, Girlfriend, I cant Think Straight, when Kiran Met Karen.

The initial reaction to Deepa Mehta’s Fire and Karan Razdan’s Girlfriend was violent. As for the first time Bollywood and Indian cinema in general faced some truth that is part of real life. The intimate scenes involving Shabana Azmi and Nandita Das invited huge criticism from all over. Similarly, Isha Koppikar and Amrita Arora’s love making scene in Girlfriend invited lot of unwanted attention from the political parties. The opposition to both the films affected the film’s business tremendously.

But it seems slowly the times are changing. People are eager to see these movies and in the underworld market of movie clips and sex movies, lesbian movies are the hottest topic and commodity of Indian cities and villages.

Another actress who has experimented with various roles is Lisa Ray. Lisa acted in box office average grossers like Kasoor and cross over movies like Hollywood Bollywood. The pretty model-turned-actress essayed the role of a lesbian in an English movie called I can’t think straight.

When Kiran Met Karen is another film which depicted had a lesbian theme to it. It is an English language Bollywood film dealing with the subject of lesbianism. The film explores lesbianism as it is encapsulated by the canvas of South Asian conservatism, lifestyle and existence. It is the story of a rising Bollywood star Kiran Lohar, who discovers something about herself only after encountering lesbian journalist Karen Sorens.

Not only lesbian films we have also witnessed many Bollywood actresses kissing on promotional events of the films. A lip lock was witnessed between Rani Mukherjee and Vidya Balan during the promotions of ‘No One Killed Jessica’. Similarly a similar scenario was witnessed when Rani was seen too close to Bollywood bombshell Katrina Kaif. Similarly we have also seen a kiss was also seen between Kalki Koechlin and Keerti Kulkarni Shaitan’s song.

Thus we can Bollywood has made different films on lesbian genre and some of the actresses kissing their female stars. We wonder till which level this controversial genre goes.

Source ::

Bollywood Celebrity Gossips